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NAB Show 2026 Guide: Booths, Sessions, Floor Map + Free Pass Code
POSTED 13th OF Mar, 2026, Posted by Summer Magdaraog
The NAB Show 2026 returns April 18–22, 2026 at the Las Vegas Convention Center.
For professionals working in film production, broadcasting, post-production, live streaming, and content creation, NAB Show is one of the most important technology events of the year.
Thousands of companies showcase new products, while engineers, creators, and studio leaders attend to discover the technologies shaping the future of media.
This guide provides a complete overview of how to attend, what to expect, and which booths and sessions are worth prioritizing.
How to Register for NAB Show 2026
The first step is registering through the official event website.
Attendees can register for several pass types depending on their goals.
Exhibit Hall Pass
Provides access to:
- exhibition floor
- vendor booths
- live demonstrations
- networking areas
Conference Pass
Includes access to:
- keynote sessions
- conference programs
- panel discussions
- educational workshops
Premium Conference Pass
Provides access to all conference programs and premium sessions.
Registering early is recommended because many sessions reach capacity quickly.
Free Exhibits Pass Codes
Telestream: NS8888
AIDA Imaging: NS3256
Canare: NS8463
Key Dates to Know
| Event | Date |
|---|---|
| Conferences and Workshops | April 18–22 |
| Exhibition Floor |
|
Exhibition Floor Schedule
| Day | Time |
|---|---|
| Sunday | 10:00 AM – 6:00 PM |
| Monday | 9:00 AM – 6:00 PM |
| Tuesday | 9:00 AM – 6:00 PM |
| Wednesday | 9:00 AM – 2:00 PM |
How to Navigate the NAB Show Floor
The Las Vegas Convention Center is extremely large, which is why the interactive floor plan is essential.
The tool allows you to:
- search exhibitors
- bookmark booths
- identify halls
- plan your walking route
Understanding the NAB Exhibition Halls
The show floor is divided into specialized halls based on technology categories.
Understanding these areas helps attendees prioritize their visit.
West Hall: Future Media and Infrastructure
West Hall focuses on cloud media pipelines, broadcast infrastructure, and AI technologies.
Typical exhibits include:
- streaming platforms
- broadcast infrastructure
- cloud media services
- AI-driven media production tools
Programs here often include the Sports Summit, which explores the evolution of sports broadcasting and fan engagement.
Central Hall: Production and Creator Tools
Central Hall is one of the busiest parts of the show floor and focuses on:
- cameras
- lighting systems
- live production equipment
- creator tools
- streaming hardware
Key attractions include:
Creator Lab
A dedicated area for the creator economy featuring:
- content creation workshops
- live demonstrations
- creator networking sessions
CineCentral
Focused on cinema production technologies such as:
- digital cinema cameras
- lenses
- production workflows
North Hall: Post-Production and Professional Workflows
North Hall is where many post-production and broadcast companies exhibit.
Technologies here include:
- editing systems
- visual effects tools
- color grading platforms
- media asset management
- storage and infrastructure
This hall is particularly important for editors, VFX artists, and broadcast engineers.
Motion Media Technology Partners Exhibiting at NAB
Many companies represented by Motion Media will showcase new technology during the event.
| Vendor | Booth |
|---|---|
| Adobe | N2141 |
| Avid | N2226 |
| Boris FX | N3167MR |
| EditShare | N1251 |
| FilmLight | N1311 |
| MainConcept | W1343 |
| Maxon | N2741 |
| Telestream | W1503 |
| Waves Audio | C2722 |
| AIDA Imaging | N1861 |
| AJA Video Systems | N1927 |
| Blackmagic Design | N2502 / N2530 |
| Atomos |
|
| ATTO Technology | N1720 |
| Bluefish444 | N3073MR |
| Canare | C4307 |
| Datavideo | C4848 / C9129-B |
| EIZO | N1123 |
| Elgato | N2665 |
| Epiphan | W1860 |
| Glyph | N1567 |
| Lilliput | C6716 |
| Logickeyboard | N1812 |
| Magewell | C6113 |
| OWC | N2373 |
| PTZOptics | N1902 |
| SanDisk | C4121 |
| Seagate | N1651 |
| Western Digital | N1833 |
| YoloLiv | C7940 |
Additional participating vendors include storage manufacturers, broadcast hardware companies, and production tool providers.
Best Booths to Visit at NAB Show 2026
Some exhibitors are known for major technology launches and large demonstrations.
Adobe Booth
Expect announcements around:
- AI-powered editing
- collaborative workflows
- new Premiere Pro features
- After Effects updates
Live demos are usually hosted throughout the day.
Blackmagic Design Booth
Historically one of the busiest booths at NAB.
Typical launches include:
- cinema cameras
- DaVinci Resolve updates
- broadcast production hardware
Maxon Booth
Expect demonstrations covering:
- Cinema 4D motion graphics
- Redshift GPU rendering
- motion graphics pipelines
- integration with editing platforms
Avid Booth
Avid often showcases enterprise workflows including:
- Media Composer updates
- newsroom systems
- collaborative editing environments
Waves Audio Booth
A must-visit for audio engineers exploring:
- mixing plugins
- live sound processing
- broadcast audio solutions
Expected Product Launches at NAB Show 2026
NAB has historically been the venue for major media technology announcements.
Editing Software Updates
New versions of editing tools are often announced, focusing on:
- AI-assisted editing
- faster rendering
- remote collaboration
AI Media Production Tools
Artificial intelligence is rapidly transforming media production.
Expected innovations include:
- automated editing
- content tagging systems
- generative media tools
- AI-assisted color grading
Creator Economy Hardware
Many brands now design products specifically for creators.
Expect announcements around:
- portable live streaming devices
- compact studio setups
- creator-focused camera gear
Major Programs and Conferences
Sports Summit
A major program exploring the future of sports media.
Topics include:
- sports streaming platforms
- fan engagement technology
- immersive stadium experiences
Creator Lab
Focused on the rapidly growing creator economy.
Sessions cover:
- social media production
- audience growth strategies
- monetization techniques
Business of Media and Entertainment
An executive-level program discussing:
- media industry trends
- content distribution
- streaming platform economics
Conference Sessions
Attendees can browse the full schedule here.
Topics include:
- AI in filmmaking
- virtual production
- broadcast engineering
- media monetization
Partner Events and Engineering Workshops
Several organizations host technical discussions during the show week.
One example is the Society of Broadcast Engineers, which organizes networking and engineering events.
Industry Networking and Parties
NAB week includes numerous networking events hosted by vendors and industry organizations.
Common gatherings include:
- vendor product launch parties
- media technology networking mixers
- creator meetups
- industry receptions
These events provide opportunities to connect with professionals across film, broadcasting, and media technology.
Tips for First-Time NAB Attendees
Plan Your Booth Visits
Use the interactive map before arriving to identify priority exhibitors.
Schedule Sessions Early
Popular talks often reach capacity quickly.
Wear Comfortable Shoes
The venue is extremely large, and attendees typically walk several miles per day.
Leave Time for Discovery
Some of the most interesting innovations appear in smaller booths and startup areas.
Attending NAB Show 2026 is a unique opportunity to explore emerging technologies, connect with industry professionals, and discover new tools shaping the future of media production. Don’t forget to use our free pass code to register and gain access to the show floor. We will update this guide regularly with the latest booth locations, session schedules, vendor announcements, and product launches, so check back frequently to plan your visit efficiently.